🧠 Visa Intelligent Commerce: The Future of AI-Driven Shopping Is Here

NewBits Media
May 4
2 min read

Welcome to the Age of AI Commerce

Visa has just unveiled a major leap forward in the future of payments and shopping. At the Visa Global Product Drop, the company introduced Visa Intelligent Commerce—a groundbreaking initiative designed to power secure, AI-driven transactions at scale. This move is set to transform the way consumers shop, pay, and interact with digital agents.

🔍 What’s Changing: AI Agents That Shop for You

Imagine having a trusted AI assistant that can browse, compare, and buy items for you—based entirely on your preferences. Visa Intelligent Commerce makes this possible by enabling AI agents to act securely on your behalf, while still giving you full control over spending and permissions.

“Soon people will have AI agents browse, select, purchase, and manage on their behalf,” said Jack Forestell, Visa’s Chief Product and Strategy Officer. “These agents will need to be trusted with payments—not only by users, but by banks and sellers as well.”

🔐 Visa Intelligent Commerce Brings AI Security and Trust to Payments

Visa’s platform brings together over 30 years of AI and machine learning expertise in fraud detection, risk management, and secure payments. Visa Intelligent Commerce integrates Visa’s proven payment technologies, including tokenization, authentication APIs, and real-time transaction controls, to create an AI-ready payment environment.

Key features include:

AI-Ready Cards
Replaces traditional card numbers with secure, tokenized digital credentials that only activate when instructed by the consumer.
AI-Powered Personalization
With user consent, AI agents can access Visa spending insights to offer more tailored shopping recommendations.
Simple and Secure AI Payments
Consumers can set clear rules—spending limits, transaction types, and more—giving them peace of mind while AI agents handle purchases.

🤝 Collaboration with AI Leaders

Visa is joining forces with innovators like Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe to shape the future of commerce. These partnerships ensure that Visa Intelligent Commerce is tightly integrated with the platforms where AI agents live and evolve.

🧰 Tools for Developers and Builders

To bring this vision to life, Visa is launching a suite of developer-friendly APIs and a commercial partner program. These tools will empower engineers and AI platforms to securely embed Visa Intelligent Commerce capabilities into their own AI ecosystems.

🔮 The Future Is Personalized, Seamless, and Secure

Whether it’s finding the perfect sweater, booking a vacation, or restocking groceries, millions of consumers will soon rely on AI to take care of everyday shopping. Visa Intelligent Commerce ensures these experiences are not only intelligent—but trusted.

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