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🤖 AI Sales Stars Are Beating the Humans Now

Baidu logo, featured in article on AI sales stars, highlighting how digital avatars on Baidu’s platform are outperforming humans in livestream e-commerce.

China’s livestream shopping just hit a new milestone — and the humans are falling behind.


💥 AI Sales Stars Break Records in Livestream Commerce


Luo Yonghao’s AI twin just sold over $7 million worth of goods in a single 6-hour livestream — outperforming his own human-led sessions.


Yes, really.


Broadcast on Baidu’s e-commerce platform, the stream featured two AI-generated avatars, including Luo’s digital twin, promoting 133 products with hyper-realistic gestures, speech, and live audience engagement.


📊 The Numbers:


  • 13 million viewers tuned in


  • $7M+ in sales, breaking Luo’s previous record in just 26 minutes


  • Baidu’s ERNIE LLM cranked out 97,000+ characters of AI-written product copy


  • Digital avatars cost 80% less and drive 62% more transactions on average


🔁 Real vs. Replicant


Baidu called it the first-ever dual-avatar livestream, with the digital Luo and his AI co-host engaging in dynamic, lifelike banter. Most viewers couldn’t even tell the difference.


This isn’t a gimmick. It’s a scalable new sales model — and it’s rapidly taking over China’s $946B live commerce industry.


🤔 Why It’s Important:


In a market obsessed with speed, cost-cutting, and conversion rates, AI salespeople aren’t just competitive — they’re better.


That raises a bigger question:

Do human sellers stand a chance in a world where digital avatars are cheaper, tireless, and indistinguishable from the real thing?


Or are we watching the beginning of a retail revolution where authenticity takes a backseat to pure efficiency?


🧠 TL;DR:


AI sales stars are no longer just hype — they're outselling their creators.

And this could be the future of e-commerce everywhere.



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