💰 Ads in ChatGPT — A Major Shift in AI Monetization

NewBits Media
Jan 26
2 min read

OpenAI announced it will begin internal testing of targeted advertising inside ChatGPT for Free and Go-tier users in the U.S. in the coming weeks, marking one of the company’s biggest business moves yet amid growing IPO speculation.

🔍 What’s Changing with Ads in ChatGPT

🧠 Sponsored Recommendations

Ads are expected to appear below responses and be targeted based on the conversation. OpenAI says ads won’t be shown near sensitive topics like health/mental health or politics, and won’t be shown to users under 18.

💳 New $8 Go Tier

The launch of OpenAI’s lower-priced subscription (priced at $8/month) is included in the U.S. ad-testing plan, helping offset costs while expanding access.

🔒 Premium Remains Ad-Free

Plus, Pro, Business, Enterprise (and Edu) will not include advertising. OpenAI also says it will not sell user data to advertisers and that ads will not influence answers.

🎙️ Leadership Signals a Shift

CEO Sam Altman previously described ads as a “last resort,” but has more recently indicated openness—so long as trust can be preserved.

⭐ Why It’s Important

This move signals OpenAI’s evolution from research-driven pioneer to scaled platform business. If ads in ChatGPT become a durable part of AI assistants, it could reshape how these tools are funded—and how users experience them.

How OpenAI handles this rollout may set expectations for the entire industry.

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