Interests by Amazon
Interests is an AI-powered feature within the Amazon Shopping app that personalizes product discovery by continuously monitoring Amazon’s vast inventory to match individual user preferences. By leveraging large language models (LLMs), Interests allows users to create detailed prompts in natural language, describing the types of products they’re interested in. The system then proactively notifies users about newly available and relevant products, restocks, and deals that align with their specified interests.
Key Attributes
Personalized Shopping Prompts: Users can input detailed descriptions of desired products, including specific features, price ranges, and styles, using everyday language.
Continuous Monitoring: The AI continuously scans Amazon’s inventory to identify and alert users to products that match their interests, including new arrivals and restocked items.
Natural Language Processing: Utilizes LLMs to interpret user prompts and translate them into actionable search queries, enhancing the relevance of product recommendations.
User-Friendly Interface: Integrated into the Amazon Shopping app under the "Me" tab, providing easy access and management of personalized interests.
Proactive Notifications: Sends timely alerts to users about products that fit their interests, ensuring they stay informed about relevant items.
Example Use Cases
A photography enthusiast receives updates on the latest camera gear and accessories.
A home decorator gets notified about new arrivals in modern, minimalist furniture.
A fitness buff is alerted to restocks of popular workout equipment and apparel.
A gourmet cook discovers new kitchen gadgets and specialty ingredients as they become available.